23 Oct Coloured foams as the most relevant trend in car washes
- Innovative, visually appealing and environmentally friendly, coloured foams represent a significant evolution in the car wash industry.
- Since their emergence, this type of product has not only transformed the wash experience for consumers, but has also driven sales and efficiency at service stations.
- Ibercompound, with its range of high-quality products, is leading this trend by offering solutions that combine innovation, efficiency and sustainability.
Although practically all drivers are aware of the importance of washing in the maintenance and proper functioning of their vehicle, being essential to protect its bodywork and prolong its useful life, this is a task often ignored as it is understood as routine and even boring.
Thus, in the search for new experiences and innovative services, users have begun to demand more attractive and efficient options. Perhaps the most popular of these trends is the use of coloured foams, an alternative that has revolutionized car washing for both consumers and service stations.
Based on detergents designed specifically for car washing, they not only meet the highest standards in terms of cleanliness, quality and hygiene, but also add a visual and sensory component that makes the washing experience much more entertaining and memorable for the user. As in many other areas of their daily lives, consumers are looking for more than just a service that meets their needs; they are looking for an experience that is different from the ordinary.
Main advantages of the use of coloured foams for service stations and drivers
A task that coloured foam more than fulfils, in addition to providing a series of extra benefits both to drivers and, above all, to the stations that have the pressure washing service:
- Visual appeal: coloured foams transform a routine process into something visually striking. The application of foams in vibrant shades, such as blue, green or pink, captures attention and turns the wash into a fun spectacle. The colour helps the customer become more involved in the process, which increases the perceived value of the service.
- Memorable experience: beyond the functional utility of cleaning the car, the coloured foams create, from a routine task that is usually approached from laziness, a playful, visually striking and entertaining experience, especially attractive to families with children and those users looking for something different. A satisfaction that translates into a greater likelihood that customers will return to the same place on future occasions.
- Growth share: in relation to the previous points, coloured foams increase the sales of car wash services. An increase that is due to customers being more willing to pay for a more entertaining and visually appealing wash experience.
- Perception of innovation: offering this type of foam allows service stations to differentiate themselves from the competition. In a market where many services are similar, coloured foams are seen as an innovation that allows stations to be perceived as innovative and at the forefront of new trends.
- Innovation, quality and efficiency: these types of products not only add visual value, but also maintain high quality in vehicle cleaning. The coloured foams are effective in removing dirt and residues, ensuring a complete and efficient wash. In addition, they improve the efficiency of the process, allowing it to be carried out in less time.
- New wash services: the use of coloured foams opens the door to new types of services that were previously unavailable, such as premium wash options or customized colour combinations, allowing stations to offer more options to customers.
- Optimization of product application time: the product is designed to offer efficient application, allowing for reduced application time without compromising cleaning quality. Although rinsing may require more time to ensure a perfect finish, this strategy of balancing application and rinsing times contributes to increased profitability for wash stations. By reducing application time, resources are optimized and the centre’s ability to handle more vehicles, even during peak demand hours, is improved.
- Pleasant scent in service stations: in addition to the visual appeal, many coloured foams are accompanied by pleasant aromas that leave a fresh and clean atmosphere in the station. This enhances the experience for both the customer and the employees, making the working environment more pleasant.
Ibercompound, leader in coloured foams
A line of products in which Ibercompound, a leading Spanish company in the manufacture of chemical products for the washing, maintenance, conservation of vehicles and industrial cleaning, has demonstrated its pioneering character by being the first national manufacturer of coloured foams for more than 25 years, with reagents that prevent stains on clothes and installations and colorants.
The company currently has a wide range of colours and ph diversity (neutral, alkaline and acid). In addition, these coloured foams not only meet the highest standards in terms of safety and sustainability, but their formula with reagents (not dyes), offers an attractive colour to the vehicle wash.
Continuing with its responsible washing policy, completely eliminating the use of NTA (nitrilotriacetic acid), a chemical agent that has been replaced by a more biodegradable sequestrant, respectful of the environment and people’s health.
Available for all washing centres with suitable equipment, such as foam cannons or high-pressure lances, including foam curtains in automatic centres, the company offers foams in a wide range of colours, including white, blue, violet, pink, yellow and green, ensuring a unique and efficient washing experience.
